For most informational queries, top-ranking blog posts cluster between 1,500 and 2,500 words. Pillar pages run 3,000–5,000. The right length is the depth your top-ranking competitor uses, plus 10–20% on undercovered angles. Length isn't a ranking factor by itself — but length correlates with topical depth, which is.
Use our word counter to track your draft against the target.