The Complete Word Count Guide

Everything writers, students, and editors need to know about word count โ€” limits by content type, page conversions, reading times, and tools.

Word count is one of the few writing metrics with direct business consequences. Search engines weight content depth, publishers commission by length, platforms enforce hard limits, and academic institutions assess by it. This guide covers every word-count question we get asked, links to the deeper articles, and points you at the right tool for each task.

Word counts by content type

The fastest way to use this guide: find the row that matches what you're writing.

Content typeTypical word countTool
Tweet / X post (free)~ 50 words (280 chars)Character Counter
Meta description~ 23 words (155 chars)Character Counter
Email subject line~ 7 words (50 chars)Character Counter
Email body50โ€“150 wordsWord Counter
Newsletter200โ€“500 wordsWord Counter
LinkedIn post~ 200 wordsWord Counter
Blog post (informational)1,500โ€“2,500 wordsWord Counter
SEO pillar page2,500โ€“5,000 wordsWord Counter
College essay500โ€“1,500 wordsWords to Pages
Research paper3,000โ€“8,000 wordsWords to Pages
Master's thesis15,000โ€“25,000 wordsWords to Pages
PhD dissertation60,000โ€“120,000 wordsWords to Pages
Novella20,000โ€“40,000 wordsWord Counter
Novel (general adult)80,000โ€“100,000 wordsBook Word Counts

Page โ†” word conversions

Pages and words trade off cleanly once you fix the font and spacing. The most common configuration โ€” 12pt Times New Roman, 1-inch margins, US Letter โ€” gives roughly:

  • Single-spaced: 500 words per page
  • 1.5 spacing: 333 words per page
  • Double-spaced: 250 words per page

Use the Words to Pages converter for any combination of font, size, and spacing. Use Pages to Words if you have a page count and need the word target.

Reading and speaking time

Time is downstream of word count: at 250 WPM for silent reading and 130 WPM for speaking, every word maps to ~0.24 seconds of reading or ~0.46 seconds of speech.

How word counters count words

Different tools give slightly different counts because they tokenize differently. The convention used by Microsoft Word, Google Docs, and our Word Counter:

  • Tokens are separated by any whitespace.
  • Numbers count as words ("3 apples" = 2 words).
  • Hyphenated compounds count as one word ("well-known" = 1).
  • Contractions count as one word ("don't" = 1).
  • URLs and emails count as one word each.
  • Punctuation never counts.

Articles in this guide

Where to find word count in your editor

  • Microsoft Word: Review โ†’ Word Count or Ctrl+Shift+G
  • Google Docs: Tools โ†’ Word Count or Cmd+Shift+C
  • Apple Pages: View โ†’ Show Word Count
  • LibreOffice / OpenOffice: Tools โ†’ Word Count
  • Scrivener: shown live in the bottom-right of the editor
  • Notion: type /word count for an inline counter
  • VS Code: install the "Word Count" extension

Word count and SEO

Length is not a ranking factor in itself โ€” but length is a strong correlate of topical depth, which is a ranking factor. Top-ranking informational blog posts cluster between 1,500 and 2,500 words across most niches. Pillar pages routinely run 3,000โ€“5,000.

The right strategy: match the depth your competitor pages have, then add 10โ€“20% on the angles they undercover. Use the Word Counter sidebar to track progress against the target.

The full Word Count Tool kit

Related guides

Frequently asked questions

How do I count words in my document?
Most editors include a built-in counter (Word: Review โ†’ Word Count, Google Docs: Tools โ†’ Word Count). For text in any other format, paste it into our Word Counter.
How many words is X pages?
It depends on font, size, and spacing. The most common configuration (12pt Times New Roman, 1-inch margins, double-spaced) gives 250 words per page. Use the Pages to Words converter for any other configuration.
Do numbers count as words?
Yes. Microsoft Word, Google Docs, and our Word Counter all count digits as words: "There were 3 apples" = 4 words.
What is the ideal word count for a blog post?
1,500โ€“2,500 words for an informational blog post in most competitive niches. Lower for niche queries, higher for pillar pages. Aim to match the depth of the top-ranking competitor and exceed it on undercovered angles.
How long does it take to write 1,000 words?
An experienced writer working from a clear outline produces 500โ€“800 words per hour of focused writing. Most drafts therefore take 1.5โ€“2 hours per 1,000 words, plus separate revision time.
Is there a free word counter API?
Yes โ€” POST text to /api/v1/analyze on this site and you'll get back a JSON object with word, character, sentence, paragraph, syllable, and six readability scores. Free for non-commercial use.